Marketing and operations for med spas
Campaigns, websites and automation for consultation enquiries, bookings and reception tasks.
Start with one project or a connected programme. Scope, fees and responsibilities agreed upfront.
Where we can help
Choose a focused improvement or connect several parts of the journey. The project is shaped around your practice, team and existing tools.
Acquisition
Define who you want to reach, what the consultation offers and which channels fit. Build service pages, local search foundations and campaign plans around your capacity and priorities.
Explore go-to-market supportWebsite & booking
Give visitors clear information about your team, consultations, fees and next steps. Improve mobile pages, enquiry forms and booking links, or build a new website around the practice.
Explore website developmentCRM & revenue operations
Bring calls, forms and social enquiries into an owned process. Define response queues, reminders, booking handoffs and stop rules so your team can see what needs attention.
Explore CRM and revenue operationsRetention
Support practice-approved reminders, rescheduling and rebooking administration. Keep communication preferences visible and give staff ownership of replies and exceptions.
Explore customer workflowsAI automation
Draft approved acknowledgements, classify administrative requests and flag overdue follow-up. Review data access and integrations, with clinical questions and uncertain requests routed to your team.
Explore AI workflow automationMeasurement
Define enquiries, booked consultations, attendance and unresolved requests separately. Build appropriate internal reporting so marketing and reception can review the same process.
Explore reporting and systemsA useful starting point
A new practice may need an offer, website and launch plan. An established med spa may need to improve follow-up, connect tools or reduce the work around bookings. We start with the constraint your team can describe.
Tell us what is getting in the wayFrom diagnosis to delivery
You get an agreed scope, accountable implementation and a handover your team can use.
Map the offer, website, enquiry channels, booking process and current systems. Agree the problem to address and how progress will be measured.
DeliverableA process map and prioritised scope of work.
Deliver the scoped pages, CRM configuration, integrations or administrative workflows. Test the booking path, staff handoffs and failure scenarios.
DeliverableImplemented changes checked against agreed acceptance criteria.
Document ownership and train the people using the system. Review the measures and agree whether further work or support is useful.
DeliverableTeam guidance, operating procedures and a review of the results.
AI with a specific job
AI-assisted acknowledgement drafts, administrative enquiry classification and overdue-task flags can support reception. Calendar updates and reminders may be better served by fixed rules.
We define the permitted actions, approved data, review requirements and fallback before implementation. Clinical questions and uncertain requests go to qualified practice staff.
Explain your services, introduce your team and show what a consultation involves through clear, carefully reviewed video.
Edit practitioner introductions, clinic tours and consultation walkthroughs from footage you supply.
Create Reels, Shorts and creative variations from approved footage, with captions and platform-ready framing.
Develop practitioner-reviewed explainers and non-clinical brand visuals. Plan scripts and recording prompts for your team.
Remote production only. You supply footage or approved assets; we handle the agreed strategy, editing and exports. Posting and account management are separately scoped.
Your team approves treatment claims, imagery and permissions. AI visuals are not used to invent treatment results or impersonate patients.
Yes. Start with a consultation page, website improvement, CRM setup or one administrative workflow. We agree the deliverables and fee before work begins, and discuss ongoing support separately.
We can scope go-to-market planning and execution alongside websites, CRM and automation. The proposal identifies the channels, work and responsibilities included. Advertising spend, software subscriptions and ongoing support are stated separately.
We review your current tools, available integrations, permissions and data requirements first. Some projects improve the process around an existing system; others need a supported integration or a custom application. Compatibility is confirmed during scoping.
Clinical advice, treatment suitability and care decisions stay with qualified practice staff. AI assistance can be scoped for administrative work, with approved actions, review requirements and a fallback when the system cannot resolve a request.
We agree the information each workflow needs, where it is stored and who can access it with your practice. Clinical records do not belong in generic marketing tools or analytics events. Supplier and privacy requirements are reviewed before implementation.
The price and timeline depend on the agreed work, system access and review requirements. Send a short brief or book a discovery call. We assess fit, then provide a proposed scope with deliverables, milestones and fees.
Your next step
Share your med spa website, the tools you use and the priority you want to address. We will review your brief and reply within two business days about fit and next steps.
Please describe the business process only. Do not include patient names, records or clinical information.
Book a discovery callA call with Purple Scale about your business. Sending a brief does not commit you to a project.
sid@purplescale.com