For home service businesses
Marketing, websites and follow-up systems for home service businesses.
For HVAC, plumbing, electrical, roofing, landscaping and similar trades. Strategy and implementation, scoped to your priorities.
Where we can help
Start with a focused project or connect the journey across your website, CRM and operational tools.
Marketing & local discovery
Clarify your offer, service area and ideal jobs. Develop local search foundations, service pages and campaign plans around the work you want and the capacity you have.
Explore marketing supportWebsite & enquiries
Build or improve mobile service pages with clear coverage, contact options and next steps. Collect enough information to route the request without making customers complete a lengthy form.
Explore website developmentCRM & response
Bring calls, forms and messages into a staff-owned process. Set callback tasks, after-hours acknowledgements and follow-up rules so customers know what happens next.
Explore CRM and follow-upEstimates & sales
Define estimate stages, version checks, follow-up timing and stop rules. Give your team a view of unanswered quotes and the next action, without repeatedly chasing customers who have declined.
Explore sales workflowsAI & connected operations
Use AI-assisted request classification and approved acknowledgement drafts. Connect CRM, scheduling and job tools where supported, with staff review of scope, availability and uncertain requests.
Explore AI automationCustomer care & reporting
Set up appropriate completion follow-up, maintenance reminders and review requests. Track enquiries, estimates, booked jobs and unresolved requests separately so reports reflect the process.
Explore customer workflowsChoose the right starting point
More advertising may help when the right enquiries are scarce. But if calls go unanswered, estimates sit untouched or booking details are re-entered across tools, the next improvement may be operational.
We review your process and capacity before recommending a channel, tool or automation.
Tell us what needs attention ↗How delivery works
Map enquiry channels, response ownership, estimates and scheduling handoffs. Identify the priority and agree useful baseline measures.
You receiveA process map and prioritised scope with fees and responsibilities.
Implement agreed pages, CRM configuration or integrations. Test duplicate requests, after-hours handling, declined estimates and staff handoffs.
You receiveWorking improvements checked against agreed acceptance criteria.
Train the team, document ownership and review what changed. Decide whether further implementation or ongoing support is worthwhile.
You receiveOperating guidance and an implementation review.
Practical automation
AI-assisted classification can help sort administrative requests. Approved reply drafts can acknowledge an enquiry. Fixed rules can create callback tasks and flag overdue estimates.
Staff confirm job scope, pricing, availability and safety-related requests. We define permitted actions, data access, review and fallback before anything goes live.
Help customers see what you do, where you work and what to expect when they book your team.
Edit supplied job footage into project walkthroughs, service introductions and before-and-after sequences from real work.
Repurpose technician recordings into short, staff-reviewed maintenance tips and team introductions.
Plan service-led scripts and create social edits, seasonal reminders and creative variations from approved assets.
Remote production only. You supply footage or approved assets; we handle the agreed strategy, editing and exports. Posting and account management are separately scoped.
Your team reviews technical advice and property-owner permissions. Do not share access codes, customer details or footage you cannot use publicly.
We can scope work for HVAC, plumbing, electrical, roofing, landscaping, cleaning and other home service businesses. A recurring maintenance business needs a different process from a project-based contractor, so the plan is tailored to your work.
Yes. A website, service landing page, CRM setup or one workflow can be a standalone project. We agree deliverables, fees and responsibilities before implementation.
We review your tools, supported integrations and access requirements first. We prefer improving the process around useful existing systems. Compatibility and any custom development are confirmed during scoping.
Pricing, diagnosis, safety decisions and urgent situations remain with qualified staff. AI can assist with defined administrative tasks using approved information. We agree routing rules, human review and fallback before launch.
Marketing planning and execution can be scoped alongside websites, CRM and automation. The proposal sets out included channels and responsibilities, with advertising spend and software costs stated separately.
No. Demand, pricing, capacity and service delivery affect results. We agree meaningful measures and review progress against a baseline rather than promising a number of jobs or a revenue increase.
Your next step
Share your website, trade, service area and the main issue you want to address. We will review your brief and reply within two business days about fit and next steps.
Please describe your business process only. Do not include customer addresses, access codes or payment details.
Book a discovery call ↗Start with one project. Sending a brief does not commit you to ongoing services.
sid@purplescale.com