For gyms and fitness studios
Support trial bookings, new memberships and member retention.
Strategy and implementation. Start with one priority or a connected programme.
Where we can help
Choose the work your business needs, from a new website or campaign to connected CRM, booking and member workflows.
Marketing & positioning
Clarify your audience, membership offer and introductory experience. Build local search foundations, campaign plans and landing pages that explain your classes, coaching and facilities.
Explore marketing supportWebsite & booking
Improve mobile pages, timetables, trial forms and booking links. Make prices, location and what to expect easy to find, with a clear path from interest to a booked visit.
Explore website developmentCRM & sales follow-up
Assign calls, forms and social enquiries to a named team member. Set response tasks, trial reminders and post-visit follow-up, with stop rules when someone joins or opts out.
Explore CRM and follow-upOnboarding & retention
Design welcome journeys, staff check-ins and follow-up for missed introductory sessions. Where your tools support it, flag changes in attendance for a person to review rather than sending indiscriminate reminders.
Explore member workflowsAI & connected tools
Use AI-assisted enquiry classification and approved reply drafts to support your team. Connect booking and CRM tools where supported, while leaving coaching advice, complaints and membership exceptions with staff.
Explore AI automationReporting & operations
Separate enquiries, trial bookings, attendance, new memberships and cancellations. Define a consistent reporting process so marketing and the studio team can identify where attention is needed.
Explore reporting and systemsStart with the constraint
If trials are available but enquiries are scarce, review the offer and acquisition channels. If people enquire but never visit, look at booking and follow-up. If new members disengage, examine onboarding and staff check-ins.
We identify the priority before recommending more software or more advertising.
Tell us where the process breaks down ↗How delivery works
Map your offer, enquiry channels, trial experience, onboarding and current tools. Choose the priority and agree how it will be measured.
You receiveA process map, baseline measures and an agreed scope.
Implement the agreed pages, campaigns, CRM configuration or integrations. Test booking paths, duplicate enquiries, opt-outs and staff handoffs.
You receiveWorking changes checked against agreed acceptance criteria.
Train the team, document ownership and review the measures. Decide whether ongoing support or further improvements are worthwhile.
You receiveOperating guidance and a review of the implementation.
Automation with boundaries
AI-assisted reply drafts can answer routine questions using your approved class, location and membership information. Fixed-rule reminders can handle predictable booking steps without AI.
Complaints, health questions and membership exceptions stay with your team. We define access, consent requirements, human review and fallback before implementation.
Show prospective members your classes and coaching, and give existing members useful content between visits.
Edit class footage, facility walkthroughs and coach interviews into videos for your website and social channels.
Turn approved training sessions, interviews or YouTube videos into standalone clips with hooks and captions.
Plan a recording schedule and produce welcome videos, first-visit guides and class previews from supplied assets.
Remote production only. You supply footage or approved assets; we handle the agreed strategy, editing and exports. Posting and account management are separately scoped.
Your coaches review exercise instructions and participant permissions. We do not invent member transformations, testimonials or attendance results.
Both. We can scope work for independent gyms, boutique studios and multi-location operators. The plan reflects your membership model, class capacity, staff and current tools.
Yes. A trial landing page, website update, CRM setup or onboarding workflow can be a standalone project. Deliverables, fees and responsibilities are agreed before implementation.
Not by default. We first review the systems you already use and the integrations they support. We improve the process around them where possible. Any replacement or custom development is scoped separately.
Yes. Marketing strategy and execution can be scoped alongside enquiry follow-up, onboarding and member communication. Advertising spend, software costs and ongoing support are identified separately.
Defined administrative tasks, such as classifying enquiries or drafting answers from approved information. Fitness advice, health questions, payment disputes and uncertain requests go to your staff. Permissions and review requirements are agreed before launch.
No. Results depend on your offer, local demand, capacity and delivery as well as the work we implement. We agree useful measures and assess changes against a baseline rather than promising an unsupported result.
Your next step
Share your gym or studio website, the tools you use and your main priority. We will review your brief and reply within two business days about fit and next steps.
Describe your business process only. Please do not include member records, payment details or health information.
Book a discovery call ↗Scope, fees and responsibilities agreed before work begins. Sending a brief does not commit you to a project.
sid@purplescale.com